Following our re-appointment by Ascot Racecourse on a retained basis in September, we’ve just finished producing the new Royal Ascot campaign for 2013 after two shoots and countless hours of careful retouching.
04 Jan 2013
In celebration of our 10th birthday this month we’ve pulled together some of our favourite pieces of work, prompting much reminiscing and stories of how it used to be. Grab a bag of Werther’s Originals and join us on a short trip down memory lane…
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Our new integrated campaign for Ascot’s Countryside Raceday is striking a chord with mum’s seeking a traditional day of outdoor family fun and racing. At the time of writing ticket sales are racing ahead of the targets set with a month to go before the big day.
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We’ve been working with Leonard Cheshire Disability, one of the UK’s leading charities providing support to disabled people, to reposition their brand through all communications channels.
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Agency Inc was chosen by four leading investment groups in the Autumn to develop the brand identity and creative campaign communications for JIF 2013, the renowned Joint Investment Forum. And the run of 10 roadshows has just come to a successful conclusion in London on January 22nd.
We’ve just finished final editing and production of half a dozen pieces of digital content to support the online sales and lead generation process for global office products company, Acco Rexel.
Our work for Goodwood scooped the gold medal at the Racecourse Association Awards last month. The retro campaign drove an increase in attendance of 43% over the August bank holiday weekend.
Having now created and delivered two out of three targeted campaigns for Bupa this quarter, we’re already seeing some astonishing responses and sales success as a result of the integrated activity.
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We’ve created digital content out of insight for Companies House to encourage their wider audience to adopt new online filing practices.
It was a record, capacity crowd for the Aviva Premiership Final in May, 81,779 people, up 2.2% on last year. We couldn’t have done better!
Hot on the heels of our reappointment on a full service basis for a second year, we’re delighted to be launching the 2012/13 season campaign for Premiership Rugby through on and offline advertising channels.
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Goodwood actually organised a charity auction for our illustrated retro posters last month after repeated requests from visitors.
Chancellors Estate Agents, one of the country’s leading independent estate agents, have chosen Agency Inc to create a campaign in central London to promote the launch of a new web site for Anscombes & Ringland, a subsidiary organisation focusing on a high end commuter audience.
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Final attendance at the London Double Header in September was just over 63,000, up 14% on last year. Well done all!
Bausch & Lomb, one of the world’s leading suppliers of eye health products, has chosen Agency Inc (one of the world’s leading suppliers of astonishingly creative communications) to work with them in the UK.
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We’d like to congratulate Wasps for surviving in the Premiership next season. The LDH wouldn’t be the same without you!
Agency Inc have just been appointed by four leading Premiership Rugby
Clubs to create and implement a campaign for the London Double Header
to kick off the 2012/13 season in September.
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5 new client wins in a row for Agency Inc so far in 2012, spanning health, charities, financial services, technology and the sports sector.
We’re very pleased to have just finished our first projects for Bupa Home Healthcare, following our appointment earlier this year.
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Bupa will be at The Reform Health Conference on ‘Quality improvement and value for money in the NHS’ in London on Tuesday 29th May.
We are delighted that Goodwood Racecourse have chosen Agency Inc to produce a campaign for their prestigious August Bank Holiday fixture.
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Her Royal Highness The Duchess of Cambridge was presented with her very own GB Hockey shirt this week, emblazoned with the new logo and identity which Agency Inc created for Great Britain Hockey last year.
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New Great Britain Hockey web site & merchandise shop now launched, and sales are soaring: http://t.co/m8VCOtOx
Our blitz campaign for Companies House (see below) helped drive up electronic filing of accounts by 36% in just 3 months. Well done all.
Our latest campaign for Companies House was turned around in double quick time – in fact we went from hand drawn concepts which were approved just before Christmas to a hastily arranged photo shoot, to finalised ads, digital executions, a series of outbound emails and a micro-site in just over two weeks!
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New improved Companies House website just launched: http://t.co/H7QVPFIj
It’s 9 years to the day since we started Agency Inc, and we’d like to thank the many hundreds of people that have helped us along the way – clients, suppliers, mentors, friends and of course everyone that has worked for Agency Inc over the last 3,285 days.
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We’ve worked out that Agency Inc has answered 1,423 marketing briefs for 74 clients over 9 years. And relax…
Great start to 2012 for Agency Inc with two new client wins – more news to follow soon!
We’ve kicked off the year in fine fiscal fashion for our four favourite financial friends – M&G, Schroders, Henderson & BNY Mellon.
Read the full story…
We completed the office move to Eden Street this week, an epic journey of almost 400 yards from our old offices above Jamie Oliver’s restaurant. And it feels like home already.
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Our campaign for the Barbarians match on Saturday helped draw in a crowd of just over 51k, up an incredible 65% on last year. Well done all.
We’ve just finished shooting a fabulous viral film at Bedford School which we’ll be launching through social media channels very soon.
The video was played to prospective parents for the first time at the Open Morning and received a spontaneous round of applause
Bedford School have just informed us that attendance at their Open Morning at the weekend was up 42% on last year – great news!
We’re delighted to have been appointed by Premiership Rugby following a recent pitch, and to have produced, finalised and launched our first campaign for them just 5 days later through e-shots, Ticketmaster and digital display channels!
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The IT services division of BT called on Agency Inc this year to help reposition their brand and develop some digital and direct campaigns to engage IT decision makers at large businesses.
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We’d like to congratulate our very first graduate trainee Helen who has taken up a full time position as an Account Executive at Agency Inc after 9 months intensive exposure to the world of integrated communications.
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We’re very proud to have just finished an explosive new logo and identity for the Great Britain Hockey team – just in time for the 2012 Olympics.
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Check this video out — The Muppets: Bohemian Rhapsody http://t.co/3M3oQ2SQ via @youtube
We’ve just launched five shiny new web sites for Richard Manners, co-owner of The Orange Giraffe Pub Company, a fabulous group of traditional but exceptionally high quality pubs in south London.
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erm… Hi Thomas, whassup?
We’re feeling the pressure of being followed by one of the most brilliant social media entrepreneurs in the country… http://t.co/v3ZSRJI
Our Managing Director Matt’s mid-life turmoil looks set to continue now that he’s fully recovered from a pathetic finger injury which he picked up in a swimming pool in France playing with a small child’s beach ball.
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“…and when you’re an old marketeer, you’ll only remember the campaigns that gave you a buzz to work on – those that challenged the norms.”
“A young marketeer should do everything they can not to fit in. Be bold. Take risks. You only live once.” Matt Morgan
To mark 130 years of the Welsh Rugby Union we were asked to promote the release of a limited number of anniversary debenture seats at the cathedral of rugby, The Millennium Stadium in Cardiff.
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“I doubt if more than one campaign in a hundred contains a big idea.” David Ogilvy
“Unless your advertising contains a big idea it will pass like a ship in the night.” David Ogilvy
Agency Inc have enjoyed an unprecedented run of six consecutive pitch wins, after David Kershaw, Chief Executive of M&C Saatchi, became their mentor in the summer of 2009.
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Our latest work
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The Procession
Epsom Downs Racecourse
Client quotes
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Companies House
Lynn Lynch
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