Following our re-appointment by Ascot Racecourse on a retained basis in September, we’ve just finished producing the new Royal Ascot campaign for 2013 after two shoots and countless hours of careful retouching.
Our new integrated campaign for Ascot’s Countryside Raceday is striking a chord with mum’s seeking a traditional day of outdoor family fun and racing. At the time of writing ticket sales are racing ahead of the targets set with a month to go before the big day.
Agency Inc was chosen by four leading investment groups in the Autumn to develop the brand identity and creative campaign communications for JIF 2013, the renowned Joint Investment Forum. And the run of 10 roadshows has just come to a successful conclusion in London on January 22nd.
Our work for Goodwood scooped the gold medal at the Racecourse Association Awards last month. The retro campaign drove an increase in attendance of 43% over the August bank holiday weekend.
It was a record, capacity crowd for the Aviva Premiership Final in May, 81,779 people, up 2.2% on last year. We couldn’t have done better!
Goodwood actually organised a charity auction for our illustrated retro posters last month after repeated requests from visitors.
Chancellors Estate Agents, one of the country’s leading independent estate agents, have chosen Agency Inc to create a campaign in central London to promote the launch of a new web site for Anscombes & Ringland, a subsidiary organisation focusing on a high end commuter audience.
Final attendance at the London Double Header in September was just over 63,000, up 14% on last year. Well done all!
We’d like to congratulate Wasps for surviving in the Premiership next season. The LDH wouldn’t be the same without you!
5 new client wins in a row for Agency Inc so far in 2012, spanning health, charities, financial services, technology and the sports sector.
Bupa will be at The Reform Health Conference on ‘Quality improvement and value for money in the NHS’ in London on Tuesday 29th May.
New Great Britain Hockey web site & merchandise shop now launched, and sales are soaring: http://t.co/m8VCOtOx
Our blitz campaign for Companies House (see below) helped drive up electronic filing of accounts by 36% in just 3 months. Well done all.
Our latest campaign for Companies House was turned around in double quick time – in fact we went from hand drawn concepts which were approved just before Christmas to a hastily arranged photo shoot, to finalised ads, digital executions, a series of outbound emails and a micro-site in just over two weeks!
We’ve worked out that Agency Inc has answered 1,423 marketing briefs for 74 clients over 9 years. And relax…
Great start to 2012 for Agency Inc with two new client wins – more news to follow soon!
Our campaign for the Barbarians match on Saturday helped draw in a crowd of just over 51k, up an incredible 65% on last year. Well done all.
The video was played to prospective parents for the first time at the Open Morning and received a spontaneous round of applause
Bedford School have just informed us that attendance at their Open Morning at the weekend was up 42% on last year – great news!
erm… Hi Thomas, whassup?
We’re feeling the pressure of being followed by one of the most brilliant social media entrepreneurs in the country… http://t.co/v3ZSRJI
“…and when you’re an old marketeer, you’ll only remember the campaigns that gave you a buzz to work on – those that challenged the norms.”
“A young marketeer should do everything they can not to fit in. Be bold. Take risks. You only live once.” Matt Morgan
“I doubt if more than one campaign in a hundred contains a big idea.” David Ogilvy
“Unless your advertising contains a big idea it will pass like a ship in the night.” David Ogilvy