BT gives us a call

The IT services division of BT called on Agency Inc this year to help reposition their brand and develop some digital and direct campaigns to engage IT decision makers at large businesses.

Research showed us that IT Directors and CIOs are interested in joined-up IT services rather than working with multiple providers, but they need proven specialists in every field to guide them towards the best possible solutions for their businesses.

To capitalise on this opportunity to cross-sell to BT’s customer base we have developed a segmented series of informal emails, each of which lead with a synopsis of a relevant and high profile case study, supported by data capturing landing pages to allow a greater depth of information to be imparted to interested respondents.

In addition to the outbound activity we’ve also created six online banners, leaderboards and buttons to help raise awareness and cross-sell services across the group.

We’re really pleased to be working with BT Engage IT and we look forward to forging a long relationship with them.