London Irish, Saracens, Harlequins and London Wasps will play back to
back matches on September 1st at Twickenham Stadium. Commercial and
Marketing Managers from each of the four clubs granted a retained
contract to Agency Inc to take on a full service marketing agency
role, which began with the finalisation of a campaign concept that
could be tailored to appeal to four different sets of rugby fans, as
well as a broader base of rugby fans not affiliated to any particular
Premiership club.

The first campaign communications were delivered through email,
programme ads and digital display banners in April, and the campaign
will run through until the end of August.

Agency Inc were selected to join the Bupa roster as a preferred marketing agency in January following a competitive pitch process. The first project required us to create a new exhibition stand to help communicate the benefits of home healthcare at a series of conferences and exhibitions during the course of the year. And the first opportunity to see the new stand will be at the NHS Confederation Conference at the end of the month.

This first above the line brief is targeting senior decision makers in the NHS who are attending the Reform Health Conference, at which the main topic for debate will be whether the NHS can actually improve quality whilst progressively cutting budgets in the run up to the much publicised £20billion savings target by 2014.

Home Healthcare provides one ready made solution to this conundrum for the NHS policy makers. Patients prefer to receive treatments at home when it is feasible for them to do so, and it can save the NHS an average of £860 per patient per year according to an independent study – a positive solution from every perspective.

For over 300 years Goodwood has staged the very best of British racing. Set high upon the spectacular Sussex Downs the racecourse is famous for it’s Glorious meeting in July but also stages top-class sporting action throughout the summer. The three day meeting staged over the August Bank Holiday is the second most important fixture in their calendar and brings together quality racing in a unique British atmosphere.

Goodwood’s brief to Agency Inc was to develop a campaign which evoked nostalgic feelings of the traditional family holiday, and we achieved this through the use of classic seaside imagery including a helter skelter, ice cream van and deck chairs set against the striking backdrop of Goodwood’s iconic grandstands and thundering racehorses.

The campaign comprises outdoor and press advertising, direct mail, e-shots and a DL leaflet.

Kate Middleton, a former school hockey captain at Marlborough College, visited the Olympic Park in Stratford and joined in a light training session with members of the GB Hockey team at The Riverside Arena.

Upon being presented with her very own piece of Agency Inc merchandise, the Duchess of Cambridge was thought to have said “OMG, that new logo is well sick”. 

In this section we’ve squeezed in even more examples of our creative work in the sports sector which haven’t been included elsewhere on the site. We’ve chosen our usual mix of integrated campaigns and channels, as well as one or two concepts which never quite made it to their intended audiences.

We’ve worked with clients in football, cricket, racing, hockey, motorsports and tennis, and we’re keen to keep growing and developing this part of our business. Mainly because it’s great fun.

The examples below should all be relatively self-explanatory (like all good communications campaigns should be!), but if you’d like any more information please feel free to call our Managing Director, Matthew Morgan, who loves nothing more than talking about our work.

Like parents with family photo albums, we find it difficult to leave anything out as we tend to pour ourselves into every project. So here are even more examples of our creative work which haven’t been
included elsewhere on the site. It’s a typical mix of integrated campaigns and channels, targeting a breadth of business audiences and decision makers in different sectors, from small businesses to large
corporate decision makers, from Hospitality Directors to Independent Financial Advisors.

For more than a decade now we’ve been trying to show the world that B2B campaigns have every right to be as interesting and engaging as consumer focused communications. If you can get it right, and present targets with something which prompts an emotional response as well as a rational justification, wonderful response rates and results can be achieved. Trust me!

These examples should be easy to understand, but if you’d like any more information please feel free to call our Managing Director, Matthew Morgan, for some more in-depth B2B speak.