Smashing new identity

We’re very proud to have just finished an explosive new logo and identity for the Great Britain Hockey team – just in time for the 2012 Olympics.

The logo, which was chosen by the entire men’s and women’s playing squads, will be appearing on team kits, training tops and a range of funky merchandise items very soon.

Agency Inc were chosen to create an identity, define the brand values, and develop a set of guidelines to ensure consistent delivery of the brand at every touch point.

It’s now up to the GB Hockey teams teams to win gold next year so that a TV audience of a couple of billion people can judge our work for themselves.

Go GB!