International trade in UK advertising services has grown to more than £7.9 billion per year, an increase of more than 300% in a decade, further cementing London’s position as one of the world’s leading creative capitals.
Agency Inc was chosen as the only B2B sector specialist in an inspiring group of 45 agencies to help promote British creativity and strategic marketing services overseas as part of the UK Advertising Exports Group.
In a new report which demonstrates that advertising is now the UK’s second-largest services sector for exports, Agency Inc’s award-winning work is showcased alongside renowned international agencies such as adam&eveDDB and VCCP.
The UK Advertising Export Group is a unique partnership between the UK advertising industry and government to promote the sector around the world. The group’s aim is to accelerate the profile and lead generation opportunities in key international territories including China, Japan, South Korea, North America and Europe. Its founding partners are the Advertising Association, the IPA, APA, DMA, London & Partners and the Creative Industries Council.
Speaking at the time of the launch in March, International Trade Minister, Graham Stuart MP said “The UK has a global reputation for the best creative talent, innovation and ideas. This new report by the Advertising Association highlights the strength of the UK’s booming advertising sector and the global demand for our leading services industry.”