In the 80s, we realised CFCs were eating a hole in the ozone layer. To stop the planet becoming a wasteland, we replaced CFCs with chemicals called HFCs. But eventually, we found there was a catch.

It’s a sea of “we care” and wind turbines out there. What was once fresh messaging now blends into the background of other B2B campaigns, especially in manufacturing.

2023: the year AI went mainstream. After plenty of hype and panic, Geraint Williams shares a wise, calm reflection on the tech – and the role it’ll play in 2024 and beyond.

What can carry millions of memories, and fit on the head of a pin? Symbols are the key to creative communication in #B2B, according to our Creative Partner Jean-Paul Misso. Take a trip back through the centuries and explore some all-time great marketing emblems in the full blog.

What makes people pay to see Bruce? But pay to avoid most advertising? The unstoppable Springsteen is about to embark on his second world tour in a row, and his work can teach #B2B marketers a thing or two about storytelling. Check out three lessons our Designer Tom Healy has taken to heart, after seeing The Boss live

This guide won’t make genius B2B strategy trivial – but it will make it easier. Giving you five handy hacks for each stage of the process, from first steps to final formula. It’ll help you see crucial opportunities and focus your thinking.

Unlocking the Power of Colour Psychology: Elevate Your B2B Campaigns with Impactful Emotions. Discover how colours drive conversions, influence decisions, and create lasting impressions on your audience. Leverage the colour wheel as a guide to connect emotions with specific hues, and craft compelling campaigns that engage your target audience effectively.

To get a job writing for your brand, Chat GPT would have to pass a copy test. So I’m giving it one.